Remotee
DIGITAL AGENCY CAPACITY AUDIT

How much is non-billable execution work costing your agency each year?

Most agency owners have no idea. The calculator below takes four inputs and gives you a task-level breakdown of where your team's time is going and what it is worth.

Run it now. Use the number whether you work with us or not.

Takes under 2 minutes. No obligation.

Alex Frew from the Remotee leadership team

AGENCY CREDIBILITY

Built for agencies by someone who has scaled them from the inside

Alex Frew has co-founded Yes Digital, Digital Six, Fireup Digital, 3P Digital, and 2X Digital, and has built teams in high-growth environments where delivery quality, client communication, and operational consistency all matter at once.

That matters because Remotee agency clients are not handed a generic team member and told to train them from scratch. They get the benefit of a Remotee placement who is already trained in the rhythms that strong agencies need, plus ongoing support from Alex so the role keeps working as the agency grows.

Remotee agency placements arrive pre-trained in delivery workflows, reporting cadence, and client communication standards.

Alex stays close to the agency segment so clients get ongoing support from someone who understands agency growth pressure from the inside.

The goal is not just extra capacity. It is dependable delivery quality as client volume increases.

Co-founded 5 digital agencies$5M to $330M scale experienceOngoing agency support
WHERE AGENCIES LOSE THE MOST CAPACITY

Three places the time goes

Before you run the number, it helps to see where it usually lives.

CAMPAIGN EXECUTION OVERHEAD

Senior staff building campaigns that a documented process could hand off

Every new campaign requires setup, tracking configuration, and QA. In most agencies, this lands on the strategist because no documented workflow exists to delegate it. The work is not complex. The absence of a system makes it unavoidable.

Shows up as: 6-8 hours per week of strategist time on execution that does not require their expertise.

REPORTING OVERHEAD

Monthly reporting that takes a full day instead of two hours

Someone is pulling data, formatting it, and writing client updates from scratch every single month. There is no template, no automated pull, and no standard for what a good report looks like. The result is inconsistent output and a calendar that fills up at the end of every month.

Shows up as: 6-10 hours per month per account manager, every month, indefinitely.

INCONSISTENT PROCESS ACROSS THE TEAM

Quality that depends on who built the campaign, not on a system

When each person runs their own version of the workflow, output quality becomes a function of the individual, not the agency. Strong campaigns happen when the right person is available. Weak campaigns happen when they are not. This is not a people problem. It is a systems problem.

Shows up as: uneven client results, messy handovers, and a ceiling on how many clients the agency can take on without burning out the team.

None of these are people problems. The strategists and account managers in your team are capable. The problem is the absence of a documented system that tells the team exactly what good looks like, who owns each task, and what happens when volume increases.

Calculate your agency's capacity cost

Four inputs. Under two minutes. Your number at the end.

10

Include campaign builds, tracking setup, report formatting, and client update writing.

8

(Salary + super + overheads)

$80

Most agencies find this is between 40% and 60% once SOPs are in place.

50%

Execution load today

80 hours/week

This is the weekly volume your current team is spending on non-billable execution and documentation work.

Delegatable with workflow

40 hours/week

These are the hours most agencies can hand off once SOPs, QA steps, and ownership are documented properly.

Recoverable commercial value

$13,867/month

This is the monthly value that can go back into client delivery, strategy, and new revenue-generating work.

What this estimate is showing you

This is not a generic labour-saving calculator. It is measuring the cost of keeping experienced agency people inside repeatable execution work instead of moving them back onto strategy, client growth, and quality control.

Hours recoverable per week

40

Annual cost of non-delegated execution

$332,800

Annual recoverable value

$166,400

Full breakdown preview

Unlock to reveal the task-level breakdown, headcount comparison, and delegation priorities.

Monthly reporting and formatting12 hrs$49,920
Campaign setup and builds10 hrs$41,600
Client update writing8 hrs$33,280

Headcount comparison preview

Unlock your full breakdown

Enter your details to see the task-level breakdown and download your Agency Workflow Audit Template.

THE REMOTEE APPROACH

We do not place staff and walk away

Most agencies that have tried delegation before have been burned. A team member who does not understand the workflow, does not know what good looks like, and has no documented process to follow will create more work, not less.

Remotee maps your workflow before a team member starts. We document your campaign standards, your reporting templates, your QA checkpoints, and your client communication cadence. The system is installed first. The person operates inside it from day one.

The agencies we work with do not get extra hands. They get a documented system that keeps output consistent as volume grows, and a team member who operates inside that system from week one.

CAMPAIGN QUALITY

Consistent output regardless of who built the campaign

REPORTING SPEED

Monthly reports completed in under two hours, not a full day

TEAM CAPACITY

Strategists back on strategy, not execution

SCALE READINESS

The ability to take on more clients without burning out the team you have

FREE RESOURCE

Agency Workflow Audit Template

This is the template Remotee uses internally when mapping an agency's workflow before a team member starts. It covers campaign setup, reporting, client communication, and QA. Download it and use it whether you work with Remotee or not.

Campaign setup task map with ownership fields
Monthly reporting template with automated data pull instructions
Client update writing framework for weekly, monthly, and quarterly formats
QA checklist for Google Ads, Meta Ads, and SEO campaigns

What the asset helps you do

Map the workflow before hiring

See which tasks are being run from memory instead of from a documented standard.

Find the time leak faster

Spot where reporting, setup, QA, and updates are repeatedly consuming senior team hours.

Clarify who should own what

Separate strategic ownership from templatable execution work before your team gets busier.

Create scale-ready handovers

Build the documentation layer that keeps quality stable when client volume goes up.

AGENCY OUTCOMES

What changes in the first 90 days

Sydney, NSW

18 hours per week recovered

A 12-person performance agency recovered 18 hours per week across the team within 90 days of installing the Remotee workflow system. The time went back into new business development and client strategy.

Brisbane, QLD

3 new clients onboarded in 60 days

A boutique SEO and paid media agency used the recovered capacity to onboard three new clients in the first 60 days without adding headcount or extending the existing team's hours.

Melbourne, VIC

Reporting time cut from 6 hours to 90 minutes

A digital agency with 8 staff reduced monthly reporting time from six hours per account manager to 90 minutes after installing standardised reporting templates and a dedicated reporting team member.

Results are from composite agency engagements. Individual outcomes vary based on agency size, workflow complexity, and existing documentation.

WHO YOU ARE TALKING TO

Jon Kelly, Founder

Jon has spent 12 years working inside and alongside digital agencies. He built Remotee after watching agencies repeatedly fail at delegation, not because the concept was wrong, but because no one was installing the system before the person started.

Remotee works with a small number of agencies at any one time. Jon is involved in every engagement. If there is not a fit, he will tell you in the first call.

90-day performance guarantee on every placement.

Jon Kelly, Founder of Remotee

Common questions

Ready to see what the number looks like for your agency?

Run the calculator. If the number is significant, book a call. If it is not a fit, Jon will tell you directly.

Calculate My Capacity Cost